When a local entrepreneur needed a brand for her beauty company, we created a non-gendered identity system that captures the simplicity of the products while remaining versatile enough for a wide array of uses. By using two typefaces and a bare root plant, we were able to guide consumers toward the correct pronunciation of the name: "Pure-Root." The negative space of the U also became a test-tube and planter, indicating the brand's fusion of science and natural botanicals. Services provided: Graphic design, branding, packaging design.
For a church in Nashville, we created a brand identity that honored their Jewish and Christian heritages. We arrived at the name, Mercy Collective, a name which is both current and timeless and — more importantly — aligned with their culture and goals. Our work included communications planning, change strategy, graphic design, web development, social media strategy, and branding.
For the Nashville Film Institute, we created a campaign that centered around the diversity of the types of projects that students could pursue. As with any art school, the motivations for attending the NFI are as diverse as the students themselves. As such, the imagery needs to appeal to a wide range of artistic expressions. Collateral included business cards, social media content, flyers, brochures, and print advertising. Services provided include: Brand standards, graphic design, copywriting, ad placement, and print production.
Transitioning an outdated, lifeless website into a modern brand experience.
Working with a number of in-house stakeholders and third-party collaborators, we restructured the corporate website of CCA, one of Nashville's largest publicly traded companies. The new design better expressed the values of the organization, while also improving the user experience (UX) across desktop, tablet, and mobile devices. Services included art direction, project management, UX analysis, content design, copywriting, branding, and site organization.
Color is the life blood of a brand's visual expression. The Nashville Film Institute enlisted us to define their brand standards. Of the many aspects outlined in our work, a central element included their brand colors. We designed a palette that was bold, organic, and international — all hallmarks of the organization. The colors differentiate the NFI from the competitors (run-of-the-mill schools with the usual red and blue color schemes). Today, this palette is used in the NFI's print collateral, online properties, interior design, and more.
We designed Lamb West's identity to be utterly simple — in line with the organization's brand personality. The only complexity brought to the logo was the semi-transparency, which enabled it to either stand alone (as gray) or to become part of whatever image it overlayed. The concept was so effective that it was ultimately adopted as the logo mark for the parent organization, Lamb Fellowship.
EcoCube Services, an organization specializing in office and retail cleaning, needed a simple logo that would work well in a variety of contexts. Since the logo would be most often seen on employee uniforms, it was important to feature bold lines and simple colors.
For the cover of the international documentary film series, What Is a Man?, we relied on strong imagery to draw the consumer into the environment of the film. This simple format was designed to be easily customizable so that future films in the series could share the same branding. Services: Graphic design, packaging design.
For the 25th anniversary of the CCA Chairman's Charity Golf Classic, we refreshed their marketing collateral and went with a throwback concept. Their new logo included traditional golf motifs and was used on all print and digital marketing throughout the event, which raised nearly $500,000 for local charities.
To celebrate the retirement of their chairman and former CEO, John Ferguson, CCA placed full page advertisements in the Wall Street Journal, The Tennessean, and The Nashville Business Journal. We designed the ads, wrote the copy, and handled all placements, which ran simultaneously on the day of his retirement.
Needle+Thread, a highly successful wedding media firm, came to us seeking a logo for a summer travel series, "Love on the Go." Their brand was built on intimate, homespun, bespoke products. As such, this campaign identity followed suit. Since their logo would almost exclusively appear on digital media, we were able to produce a semi-transparent design that would complement and match any image or video background.
To bring attention to their initiatives for employee engagement, we helped CCA build a clearly defined brand for their internal communication. This concept and logo accompanied all relevant communication, including posters, emails, intranet, and digital signage.
On behalf of two Nashville-based health care companies, CMA and CDA, we created a website targeted toward recruiting medical practitioners. By modifying standard website tools, we were able to create a custom system that allowed recruiters with novice website management skills to easily post available positions and funnel candidates to the online application. The site's modern, responsive design works seamlessly across all devices and browsers.