Color is the life blood of a brand's visual expression. The Nashville Film Institute enlisted us to define their brand standards. Of the many aspects outlined in our work, a central element included their brand colors. We designed a palette that was bold, organic, and international — all hallmarks of the organization. The colors differentiate the NFI from the competitors (run-of-the-mill schools with the usual red and blue color schemes). Today, this palette is used in the NFI's print collateral, online properties, interior design, and more.